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Videos

How netnography can be used to unlock the full potential of crowdsourcing contests

Until now crowdsourcing contests (idea generation via online platforms) and netnography (ethnography adapted to the internet) have been understood as two distinct approaches. A first example of an intertwined crowdsourcing/ netnography project, more...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Gregor Jawecki, Johannes Gebauer, Maria Fernández, Susanne Mathis-Alig
June 15, 2013
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Citation

Jawecki, Gebauer, Fernández and Mathis-Alig (2013a, June 15). How netnography can be used to unlock the full potential of crowdsourcing contests. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-netnography-can-be-used-to-unlock-the-full-potential-of-crowdsourcing-contests


Research papers

Uncovering hidden triggers of user generated content engagement

Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman
Companies: AOL, Probit Research
November 6, 2012
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Citation

Kugel, Frazier and Blechman (2012a, November 06). Uncovering hidden triggers of user generated content engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-triggers-of-user-generated-content-engagement


Research papers

Writing Wikipedia

Wikipedia, the biggest (online) encyclopedia the world has ever seen, has an enormous impact on how information and knowledge is being codified, presented, and consumed today. Thus, it is essential to observe the social actors behind the project....

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Jörn Schulz
November 6, 2012
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Citation

Schulz, J. (2012a, November 06). Writing Wikipedia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/writing-wikipedia


Research papers

Why social commerce engines will power next-gen market research

The maturation of online social commerce has opened the door to a new type of market research. This new form is rooted in the fluid world of social engagement, where customer product experience proves as challenging to MR as the transition from...

Catalogue: Congress 2012: Accelerating Excellence
Authors: R. Scott Evans, Erin Defossé
Company: Bazaarvoice
September 13, 2012
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Citation

Evans and Defossé (2012a, September 13). Why social commerce engines will power next-gen market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-social-commerce-engines-will-power-next-gen-market-research


Research papers

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
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Citation

Jawecki, Gastes, Stönner and Bartl (2011a, October 26). Review of a decade of netnography research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/review-of-a-decade-of-netnography-research


Research papers

Eve-olution: Why women rule the web

This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
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Citation

Brilot et al. (2011a, October 26). Eve-olution: Why women rule the web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eve-olution-why-women-rule-the-web


Research papers

The connected audience

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate?...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Jennie Beck, Rhiannon Griffiths
Company: KANTAR TNS Malaysia
October 21, 2010
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Citation

Beck and Griffiths (2010a, October 21). The connected audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-connected-audience


Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010
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Citation

Findlay, K. (2010a, October 19). Negative publicity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negative-publicity


Research papers

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010
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Citation

Vereijken, Ludwig, De Ruyck and Verhaeghe (2010a, October 19). Synergizing natural and research communities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities